Nice to meet you,
I’m Andrew.
I am a New York based Global Marketing Manager with over 8 years of experience in marketing, and 6 years of experience working within mission-driven, non-profit organizations. Recently, I earned an M.A. in International Business from one of Japan’s top three private universities, expanding my expertise in marketing, research, and strategy.
I have a proven track record of creating successful marketing strategies via various channels including social media, e-commerce, email marketing, digital marketing, traditional marketing, event marketing, and public relations. My expertise in marketing, design, and project management reinforce each other so that I can work holistically, aligning organizational values to actions while communicating cross-functionally to deliver innovative solutions.
Brand Development | Content | Communications
• I co-founded asset.earth, whose goal is to communicate accessible, comprehensive, and engaging information on sustainability and climate change.
• Research and write high-quality articles, develop supporting visuals, and collaborate with other authors to edit and streamline content.
• I developed the brand, designed the logo, and created its visual content; wrote articles, and collaborated with other authors to maximize quality of social media and website content.
Global|Audience Targeting|Advertising
• I developed campaigns existing in 7 languages, across 60 countries with a mix of digital and traditional marketing.
• Increased online sales over 400% and achieved universal campaign growth due to innovative audience targeting strategy based on research and data analysis.
• Increased CTR by over 5X for social media ads, and 2X for Google Search ads, providing diagnostic support and for marketing teams in other regions.
Crisis Comms|Social Media Management
In the fall of 2020, Azerbaijan launched a military offensive on the Armenian-held Nagorno-Karabakh (Artsakh). Social media was not my responsibility, but I asked to lead our social communication efforts and which required delicate messaging around core narratives during and after war.
• I led 24/7 crisis communication on social media for 60 days, with an average of 12 posts per day, per platform.
• We secured organic social growth of 10% on Facebook, 51% on Instagram, and 78% on Twitter.
Product Marketing | Public Relations
The Consumer Electronics Show was central to iOttie’s brand development strategy.
• Won 3 Consumer Electronic Show (CES) Innovation Honoree Awards for products developed with heavy reliance on marketing team’s internal and external communication skills.
• Secured 10,000% increase in media coverage by spearheading public relations (PR) onboarding and management for coordinated product launches at trade shows and press events.
Art Direction | Advertising
• I collaborated with designers, videographers, and photographers to create appropriate aesthetics and brand positioning for our different product lines.
While attending the Consumer Electronics Show I noticed many of our Californian partners were intent on buying car mounts before leaving the event. After inquiring I learned a hands free driving bill was going into effect in two weeks. We produced this ad in that short time-span speaking to our automotive demographic.
• Achieved a 3X return on ad spend in our largest market.
Project Management
Andrews + Blaine LTD was a boutique gift manufacturer producing custom suites of product for specialty and mass markets. I provided art direction for brands including Barnes & Noble, Walmart, Anthropologie, and more.
• I prioritized timelines and custom development on over 100 projects (thousands of products) simultaneously, resulting in 30% YoY revenue growth.
• Managed 4 designers (~20% of company’s employees).